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My Journey

Hi, I’m Nick Desrocher, a passionate digital marketing professional and entrepreneur dedicated to helping businesses thrive in the online world.

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My entrepreneurial journey began at the age of 17, fueled by an eagerness to dive into the world of business. Initially, I viewed entrepreneurship as a means to make money, believing that profit was the ultimate goal. However, my experiences quickly taught me otherwise. I discovered that the essence of starting a business lies in solving problems and enhancing lives in ways that outshine the competition.

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Through various ventures, I faced challenges that forced me to rethink my approach. I learned that the most valuable currency in business is not money, but the genuine smiles of satisfied customers. Each smile signifies trust and satisfaction, creating a foundation for lasting relationships. While money can be fleeting, the impact of keeping customers happy leads to a continuous flow of opportunities.

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These lessons have profoundly shaped my career in digital marketing. I now focus on creating solutions that not only meet my clients’ needs but also foster happiness and loyalty. By prioritizing customer satisfaction and delivering value, I’ve seen firsthand how positive experiences translate into sustainable success.

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As I continue on this journey, I remain committed to solving problems, enhancing lives, and spreading smiles, knowing that they will pave the way for future growth.

Mountain Ridge

Experiences

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Founder & Principal Marketing Consultant

May 2023 - Current

  • Built a full-service marketing company, specializing in web design, social media management, and SEO services.

  • Boosted ARR by 131% in the second year of operations through strategic SEO and client relationship management.

  • Developed custom marketing solutions to increase visibility and engagement, tailored to client needs and peak seasons.

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Marketing Manager

June 2023 - Current

  •  Spearheaded the creation of proposals and identified key product differentiators to effectively market new carrier products, enhancing competitive positioning and driving adoption among target audiences.

  • Developed strategic messaging and value propositions that resonated with potential clients, contributing to a 20% increase in new business inquiries.

  • Collaborated with cross-functional teams to ensure that marketing initiatives were aligned with broader business objectives, leading to more cohesive and impactful campaigns.

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Founder & Strategic Advisor

April 2018 - Current

  • Developed and launched an online soccer training program, boosting annual recurring revenue (ARR) by 35% and improving client retention through accessible, flexible training options that catered to a broader audience.

  • Implemented personalized branding strategies, including surprise mailed gift boxes with branded materials, to boost retention and improve the referral program, resulting in creased community engagement and participation.

  • Designed and developed the NJD Soccer website and branding materials, creating a cohesive online presence that enhanced brand recognition and attracted new clients.

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Marketing Intern

May 2022 - April 2023

  • Successfully crafted content resulting in a notable surge in impressions by 159%, engagements by 332%, and follower increase of 101%.

  • Created detailed reports and presentations, providing insights and recommendations to senior management.

  • Utilized Microsoft Office, Canva, Adobe InDesign, and Adobe Premiere to orchestrate promotional campaigns, notably driving a substantial turnout of over 100 in-person attendees across 12 states for the First Annual Forum. This effort also generated 21,500+ social media impressions.

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Head of Marketing, Youth Soccer

October 2018 - November 2021

  • Developed and executed marketing campaigns to promote all youth sports programs.

  • Created digital and print advertising materials, including flyers, social media posts, and emails.

  • Increased community engagement by coordinating promotional efforts with local schools and businesses.

  • Produced engaging content to promote programs across various platforms.

  • Advertised events and programs to boost awareness and participation in recreational activities.

Experiences
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Education

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Master of Business Administration (MBA) - 3.97 GPA

June 2023 - May 2024

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Bachelor of Science in Business Adminstration - 3.99 GPA

August 2020 - May 2023

Certifications

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Email Marketing Certification - HubSpot

September 2024

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Inbound Marketing Certification - HubSpot

May 2023

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Product Marketing Using G-Suite - Coursera

April 2023

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AI-Powered Shopping Ads Certification - Google

March 2023

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Google Ads Measurement Certification - Google

February 2023

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Google Ads Creative Certification - Google

January 2023

Education
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